Incentive Games, a prominent B2B gamification provider, has announced an increased strategic investment in HotTakes, a North American Free-to-Play affiliate app.
HotTakes has rapidly gained popularity in Ontario and is set to transform B2C customer acquisition with its unique format. The app allows players to win valuable prizes without the need for betting or deposits, offering a risk-free introduction to the excitement of sports betting through gamification and simplification.
Launched in 2022, HotTakes has already secured partnerships with major operators in North America, including bet365, PointsBet, BetMGM, and Caesars. Recognizing HotTakes as a key player in future B2C engagement, Incentive Games plans to support its expansion into the broader US market throughout 2024.
John Gordon, CEO of Incentive Games, has been a key advisor to the HotTakes team, providing valuable insights on product development and business direction.
John said, “This is one of our most important strategic investments to date. I believe HotTakes has what it takes to crack the code on a longstanding problem in the US market: acquiring online betting customers at a cost that is lower than their customer lifetime value.” He continued, “When I first met the founders, some of them were still in university – as a Scot, I refuse to call it college – and they were already profitable. The team is full of bright young minds who are making waves in the industry. I see them as some of my many (acknowledged) children and supporting the company throughout their success is incredibly rewarding!”
Tyler Amirault, CEO of HotTakes, said, “The synergy between HotTakes and Incentive Games is truly exceptional. As we strive to become North America’s ultimate B2C free-to-play platform, partnering with the industry’s leading B2B provider is a game-changer. John and Incentive Games’ expertise in balancing engagement with simplicity and intuitiveness will be instrumental as we expand across the US market. Together, we’re transforming customer acquisition from an ad-heavy approach to an educational and rewarding journey for sports fans.”
