Island Luck has announced it will deploy OtherLevels’ Experience Platform ahead of the 2025–26 NFL season to support engagement across its igaming sportsbook and casino channels.
The agreement will see the Bahamian operator integrate the Experience Platform to deliver personalised media, betting content and live odds-based updates. According to OtherLevels, the platform uses real-time game data, odds, and contextual information—such as time and game state—to generate text and Gen AI-powered content designed to increase customer activity.
The implementation builds on existing results from the last 12 months, during which OtherLevels’ tools reportedly delivered an 8% increase in NFL-related bets and a 30% increase in NBA betting activity across clients.
Island Luck is powered by Kambi’s sportsbook technology, and OtherLevels’ platform is pre-integrated with Kambi, enabling a streamlined delivery of betting prompts and insights across player touchpoints. The launch is scheduled ahead of the season opener on 4 September, when the Philadelphia Eagles face the Dallas Cowboys.
The partnership reflects a wider trend in the igaming sector, where operators are increasingly turning to personalisation technologies to support retention and real-time engagement.
Sebas Bastian, CEO at Island Luck, said: “At Island Luck we are very excited to partner with OtherLevels to deliver personalised messaging and market recommendations. Our goal is to be the market leader through both innovation and delivering the best experiences to our players.
“We see a massive market opportunity using OtherLevels’ Experience Platform to drive further personalised experiences before and during live games across multiple sports and markets. In doing so we create increased wagering opportunities for our players, which is especially important for the coming NFL season.”
Brendan O’Kane, CEO at OtherLevels, said: “This is all about maximising the activation opportunity. The Experience Platform enables Island Luck to provide a next generation, live sports powered experience for all players. With this platform, Island Luck delivers sophisticated personalised market recommendations and content in real-time, 24/7, with no additional operational costs and using its existing channels.
“We look forward to working with the Island Luck team to maximise activation and player experiences as we move into the coming football season.”
