Kiron Interactive has announced the appointment of Patrick Eriksen as its new Head of Marketing. The company, known for its virtual sports and Next Gen Casino content within the igaming sector, will leverage Eriksen’s expertise to refine and expand its marketing strategy.
Eriksen joins Kiron from Cloudsmiths, a provider of AI, data, cloud, and CRM services. Although new to the gaming industry, he brings significant experience in enterprise technology and data-driven innovation, which will inform his approach to supporting Kiron’s product and brand development initiatives.
In his new role, Eriksen will oversee the evolution of Kiron’s core messaging, ensuring alignment with its target markets and enhancing engagement across its portfolio. His focus will include promoting the company’s virtual sports products, numbers games, and flagship crash title, Rodeo. He will also contribute to Kiron’s strategic expansion efforts in North America and Latin America, key growth regions for the igaming supplier.
Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Patrick is a gifted storyteller who also understands data, AI and cutting-edge technology and how this is used to deliver thrilling consumer experiences.
“His appointment presents an opportunity for a totally fresh perspective on the Kiron brand, including our core messaging and how we are communicating to customers and the wider industry.
“This is a unique opportunity and one that we plan to fully maximise.”
Patrick Eriksen, Head of Marketing at Kiron Interactive, added: “I might be new to gaming, but I’m not new to storytelling. I’ve worked long enough to know that buzzwords come and go but clear ideas, good design and honest messaging stick around.
“As Head of Marketing, my role is primarily strategic with a focus on the big picture, but I strongly believe a brand is built in the details.
“Every touchpoint is a reflection of what we do elsewhere and if we value these interactions, our customers are more likely to value the product. So, while I lead the global go-to marketing strategy, I also care about getting the basics right.”
