Merkurbets.de has entered into a new partnership with Golden Whale to strengthen its engagement and personalisation capabilities through the use of advanced AI and machine learning technology.
The agreement will see merkurbets.de integrate Golden Whale’s Foundation and LOOPs systems into its existing platform infrastructure. These tools are designed to generate data-driven insights and real-time recommendations to optimise operations and deliver a more tailored player experience.
Merkurbets.de is one of Germany’s most recognised sportsbook brands, serving as the official sports betting partner of Bundesliga clubs RB Leipzig and 1. FC Köln, as well as 2. Bundesliga teams including FC Schalke 04 and DSC Arminia Bielefeld.
The collaboration provides merkurbets.de with the opportunity to enhance customer retention and engagement while leveraging Golden Whale’s AI-driven solutions to support long-term growth in the competitive German iGaming market.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Partnering with one of Germany’s best-known online betting brands is testament to the waves Golden Whale is making in the iGaming industry and we’re really looking forward to working with merkurbets.de to find out how our advanced AI and ML-driven solutions can help cement their position as a market leader.”
Christian Gruber, Chief Operation Officer at merkurbets.de, said: “With AI optimisation and data-driven personalisation being important parts of all operators’ player engagement toolkits, we’re delighted to be working with one of the industry’s leading exponents in Golden Whale and can’t wait to see how their tech can help us provide an even better experience for our customers.”
