Jelly Entertainment, a prominent B2B gaming supplier, has secured a strategic partnership with Microgame, a leading platform provider in Italy’s robust gaming industry. This agreement underscores Jelly Entertainment’s continued European expansion, introducing its acclaimed portfolio to Microgame’s extensive network of operators.
Through a comprehensive software licensing and reseller agreement, Jelly Entertainment will integrate its top-performing games such as CleoPatrick®, Witches Go Wild™, and Midas Riches™ into Microgame’s platform. This collaboration leverages Microgame’s established presence and distribution capabilities within Italy, enhancing accessibility to Jelly Entertainment’s diverse gaming offerings.
Microgame, renowned for its robust gaming platform and turnkey betting solutions, serves over 50 licensed operators in Italy across both online and retail sectors. The partnership with Jelly Entertainment aligns with Microgame’s commitment to providing comprehensive gaming solutions that meet the evolving needs of the Italian market.
Jelly Entertainment’s entry into Italy represents a significant milestone in its expansion strategy, responding to increasing demand for its innovative gaming content. With a strong presence in key jurisdictions like Sweden, Malta, and the UK, and plans to expand into Ontario, Greece, Romania, and South Africa in 2025, Jelly Entertainment continues to strengthen its position in major regulated markets worldwide.
Salvador Lima, Chief Commercial Officer at Jelly, commented on the partnership: “Microgame’s strong heritage in the Italian market makes this partnership especially exciting. Since entering the market in 2024, our games have been a hit with local players, and this collaboration allows us to reach an even wider audience. We’re thrilled to bring our premium-quality games to Microgame’s platform and further expand our presence in Europe, marking another exciting step in our journey!”
Francesco Cuzzupoli, Product Gaming Director at Microgame, said: “Highly respected in the industry, Jelly is a valued partner, and we’re thrilled to collaborate. Their diverse portfolio of engaging themes and inventive mechanics promises to elevate our offering and captivate players. This partnership underscores Jelly’s commitment to expanding in regulated European markets, with Microgame key to reaching more Italian players. Together, we’re set to deliver exceptional gaming experiences!”
