UK sportsbook Midnite has been confirmed as an official partner of the All-Weather Championships (AWC) in a new multi-year agreement with Arena Racing Company (ARC).
The partnership will see Midnite’s branding featured across all four host racecourses—Newcastle, Wolverhampton, Southwell, and Lingfield Park—throughout Season XIII of the Championships, which begins on October 21, 2025. The deal runs for three years, with the option to extend for a further two.
As part of the sponsorship, Midnite will serve as the official partner of three race categories: Sprint, Marathon, and Middle Distance. The company will hold naming rights for all races within these divisions, with visibility across advertising boards, starting stalls, and winners’ enclosures at each venue.
The 2025/26 All-Weather Championships season will feature more than 200 fixtures, concluding on April 3, 2026, with Finals Day at Newcastle and the All-Weather Championships Plate meeting at Lingfield Park. Collectively, Finals Day events will carry prize money exceeding £1 million.
Coverage of the series will air on Sky Sports Racing, with selected feature races also broadcast on ITV Racing, including the Churchill Stakes, Hever Stakes, Easter Classic, and Easter Plate.
The AWC partnership follows a year of rapid brand expansion for Midnite, which has secured recent sponsorship agreements with Sheffield United, Southampton, and the World Snooker Championship as it continues to grow its presence across UK sport and iGaming.
Andrew Mook, head of brand marketing at Midnite, said: “We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players.
“Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK.
“We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”
David Leyden Dunbar, ARC director of commercial strategy and partnerships, said: “As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner. Their support of the Sprint, Middle Distance and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans.
“Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”
