MODO Casino, operated by ARB Gaming LLC, has introduced a fully customised live studio powered by igaming supplier ICONIC21. The launch is part of an ongoing strategy to enhance the social casino experience with tailored live content and brand-specific features.
Developed and operated entirely by ICONIC21, the dedicated studio integrates the supplier’s Gravity Series, including Gravity Roulette, Gravity Blackjack, and Crash Live. These titles have been adapted to reflect MODO Casino’s visual identity and player engagement model, offering a personalised live environment supported by real-time dealer interaction.
The studio is staffed by ICONIC21’s trained presenters and supported by a 24/7 operational framework. The goal is to deliver a streamlined, high-quality user experience for MODO Casino’s growing base of free-to-play users across the United States.
This move further consolidates MODO Casino’s position in the U.S. social gaming market, where it has built a reputation for user-focused casino-style entertainment. The development also aligns with ARB Gaming’s recent involvement in the Social Gaming Leadership Alliance, which advocates for responsible and consumer-first standards across the digital entertainment sector.
Alina Mihaela Popa, CCO at ICONIC21, said: “This dedicated studio is close to our hearts. It definitely encapsulates the MODO essence, from its premium look to the game selection. The social interaction facilitated by our live dealers adds a dynamic layer of connection, making every game a shared experience for MODO’s players.”
“We’re proud to have handled this project in such a short timeline, and we are looking forward to seeing how the studio will be received by the MODO fanbase.”
Patrick Fechtmeyer, CEO at Arb Gaming LLC, added: “This launch represents an important milestone not just for MODO Casino, but for the broader free-to-play social casino ecosystem. At ARB Gaming, we see real-time, human interaction as the next frontier of player engagement—and this live studio brings that vision to life. ICONIC21’s live dealers don’t just run the games; they create a shared social experience that mirrors the energy of a real casino floor. It’s entertainment, connection, and community—all delivered at scale.”
