BetMGM has entered into an exclusive agreement with Octoplay to launch Elvis Presley-branded slot titles across its igaming platforms in North America.
The first release, Elvis Presley: Viva Las Records, has gone live on BetMGM Casino in New Jersey, Michigan and Ontario, with further rollout planned across additional jurisdictions where the operator is active. A second Elvis-branded igaming title is scheduled for release in summer 2026 as part of the ongoing partnership.
Under the agreement, Octoplay secured the rights to develop and distribute igaming content using the Elvis Presley brand, incorporating the artist’s name, image and likeness into slot game design. The initial title is structured as a 5×3 slot featuring a Hold & Win mechanic and multiple jackpot tiers, with gameplay elements referencing Presley’s visual identity and music career.
BetMGM’s igaming platform currently offers more than 7,000 titles across regulated markets in North America, alongside a network of progressive jackpot games that includes over 25 titles. The operator also integrates a cross-platform rewards system, allowing players to accumulate points through igaming activity that can be redeemed for bonuses and loyalty programme benefits.
The partnership forms part of BetMGM’s broader igaming content strategy, which includes expanding its portfolio through exclusive titles and branded collaborations. In parallel, the operator continues to implement responsible gambling measures, including the integration of GameSense, a programme developed by the British Columbia Lottery Corporation and licensed to MGM Resorts International, providing tools and information to support player awareness and control.
The agreement highlights ongoing trends in the igaming sector, where operators and suppliers are leveraging entertainment brands and intellectual property to differentiate content offerings and drive engagement across regulated markets.
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honour that history in a new way and capture the charisma of a larger-than-life legend. These slots are a celebration of an icon and reinforces BetMGM Casino a premier online casino and a true powerhouse of entertainment.”
Ralitsa Georgieva, CEO at Octoplay, said, “Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from day one because we built an experience that truly captures the energy and showmanship the King was known for. This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America.”
