Lottomart is continuing to build its presence in the UK with renewal and expansion of its Unmissable Entertainment sponsorship, now spanning UKTV’s U&Dave, U&Gold as well as Narrative Entertainment’s Great! TV in a deal brokered by Channel 4 Sales.
The renewed partnership significantly broadens Lottomart’s reach, delivering a high-frequency, always-on presence across more than 60 hours of weekly programming.
The sponsorship now stretches across three complementary channels, combining contemporary comedy, cult favourites and nostalgic classics to engage audiences night after night.
By extending into Great! TV alongside U&Dave and U&Gold, Lottomart deepens its association with some of the UK’s most recognisable and rewatchable content – from sharp panel shows and modern formats through to much-loved sitcoms and enduring TV favourites.
The campaign places Lottomart at the heart of these viewing moments, with sponsorship idents running around programmes and through centre breaks, ensuring consistent visibility across peak late-night viewing.
Chris Ruddock, Commercial Director at Lottomart, said: “We know audiences keep coming back to content they genuinely love – whether that’s modern comedy or all-time classics.
“Expanding this partnership allows us to be part of those moments more often, across even more channels. It’s a great fit for Lottomart as we continue to focus on delivering entertaining, engaging and safe experiences for our players.”
Emma Hopkins, Partner Lab Leader at Channel 4 added: “This deal positions Lottomart firmly at the heart of premium entertainment, reaching audiences across a diverse range of channels. We have really enjoyed working with them and are excited to be building on this momentum by expanding our partnership.”
