Nordplay Group has strengthened its igaming proposition in regulated Nordic markets through a new partnership with ThrillTech that will see the supplier’s ThrillPots jackpot solution deployed across multiple casino brands. The opt-in jackpot feature will go live on Jubla, Klirr, Popcasino, OneRush and Frank&Fred, giving players additional jackpot opportunities layered on top of standard igaming gameplay without altering core game mechanics.
ThrillPots is designed to operate as an overlay product, allowing Nordplay Group to run consistent jackpot campaigns across several brands while configuring individual parameters such as contribution rates, prize structures and segmentation per site. The feature has been developed with responsible igaming principles in mind, offering operators tools to align jackpot promotions with existing safer gambling controls and regulatory requirements in local markets.
For Nordplay Group, the agreement aligns with a broader strategy of using third-party technology partnerships to reinforce its position in the competitive Nordic igaming sector. For ThrillTech, the launch represents continued European expansion with a focus on multi-brand operators that can leverage its platform-based approach to jackpot management. The rollout follows the recent introduction of ThrillDrops, a jackpot-led CRM and retention module that uses behaviour-driven mystery cash rewards to increase engagement with the core ThrillPots product.
Ben Bradtke, Co-Founder of ThrillTech, said: “Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets. ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”
Nicolad Lund for Nordplay Group commented: “With our continuous focus on leading in safe and responsible gaming, our players can now opt-in with just a small side-bet to the greater thrills of big to life-changing Jackpots and across any of their favourite games. Taking pride in simplicity, ThrillTech’s ThrillPots was a natural choice in furthering our unique offering as we continue to amplify the fun and entertaining experience we’re known for, all the while staying ahead of regulatory expectations.”
