North Star Network has completed the acquisition of French-language basketball media platforms BasketUSA.com and BasketEurope.com, marking a strategic expansion into basketball content and strengthening its footprint in the Francophone sports media market.
BasketUSA.com, founded in 1998, is a prominent source for NBA and international basketball news in France. BasketEurope.com, launched in 2010, focuses on professional basketball within France and across Europe. Both outlets are considered key players in their respective coverage areas.
The editorial teams at both BasketUSA and BasketEurope will continue in their current roles, maintaining editorial independence and ensuring consistency in content quality and tone.
The acquisition aligns with North Star Network’s broader ambition to scale as a global sports media group, leveraging established brands and data-driven growth strategies. DotMarket advised the sellers during the transaction process. While not directly involved in igaming, the deal signals an ongoing trend of media consolidation and brand development in adjacent verticals that may intersect with sports betting in the future.
Yann Decoopman, Co-founder of North Star Network, commented: “We are proud to welcome BasketUSA and BasketEurope into the North Star family. Their editorial expertise, loyal audience, and deep passion for basketball are a perfect fit for our vision.”
Fabrice Auclert, founder of BasketUSA and co-founder of Eureka Presse, said: “After more than 25 years of independence, finding a partner that could grow the brand while respecting its DNA was crucial, so we can stay focused on what we do best: journalism. North Star won us over with its professionalism and long-term vision.”
Maxime Weber, Director of BasketEurope, added: “This partnership with North Star Network marks a new chapter for BasketEurope. It’s a great opportunity to continue our mission within an international framework, while preserving our editorial standards.”
