iGaming sports data aggregation platform Odds88 has appointed Will Fyler as its new Managing Director, marking a key leadership change following its recent rebrand from TradeArt.
Fyler brings over 17 years of industry experience, having most recently held the position of Chief Commercial Officer at Sporting Solutions. His previous roles include senior commercial and product leadership positions at Spotlight Sports Group, TXODDS, and Fitzdares, covering a broad spectrum of sportsbook operations, trading, and technology.
In his new role, Fyler is tasked with delivering Odds88’s strategic roadmap, with a focus on expanding its presence in the global igaming market. His responsibilities include overseeing the platform’s commercial development, client partnerships, and continued product innovation.
Odds88 has seen renewed momentum following its rebrand, driven by growing demand for its modular odds feed technology, risk management tools, and AI-powered APIs. Fyler’s appointment is intended to support the company’s ambitions to scale its operations across multiple regulated markets while reinforcing its position in the competitive sports data aggregation segment of the igaming industry.
Lara Falzon, CEO of Yolo Group’s B2B brands, said: “Will’s appointment marks the beginning of a new chapter for Odds88 – one defined by sharp commercial focus and bold product-focused thinking. With both of us have stepping into new roles within the Yolo B2B ecosystem, we are aligned on our priorities: driving performance through innovation, adaptability, and strategic clarity.
“I’m thrilled to welcome him to the team and look forward to seeing how his leadership will help drive real innovation for our partners.”
Will Fyler, Managing Director at Odds88, said: “Odds88 is at the forefront of redefining how sports trading data is delivered, consumed and ultimately used to drive engagement. It is a business with bold ambitions to truly innovate at scale, which is what attracted me to the role.
“I’m delighted to be joining such an agile and forward-thinking provider at this exciting time and look forward to solidifying Odds88’s position as a standout player in the industry.”
