oddschecker, a prominent FairPlay Sports Media brand and the UK’s leading odds comparison site, has announced the launch of its latest free-to-play game, Euro 2024 Bet Bingo, in collaboration with gamification innovator Low6.
In anticipation of Euro 2024, oddschecker is offering registered users the opportunity to win a share of thousands of pounds in Amazon vouchers through this bingo-style game. Prospective players are encouraged to sign up promptly to secure their bingo cards.
Qualified participants will receive a 25-tile bingo card one hour before kick-off for all England group matches. Prizes will be awarded for every completed line, with each tile representing specific match events such as corners, goalscorers, and yellow cards. This game format has been successfully used for the 2024 Cheltenham Festival, proving to be an effective driver of engagement and registrations.
The sign-up period for Bet Bingo began on June 12, 2024, and will continue through England’s matches against Serbia on June 16, Denmark on June 20, and the final group match against Slovenia on June 25.
Stuart Simms, Group CEO of FairPlay Sports Media, said: “The summer of sport is truly upon us and we’re excited to give our registered users an extra opportunity to enjoy Euro 2024 with the launch of our latest free-to-play game with Low6.
“Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.”
Jamie Mitchell, CEO of Low6, said: “Few events attract the attention of a nation like the European Championships do, and we’re pleased to continue our partnership with oddschecker and FairPlay Sports Media to deliver a new free-to-play game that continues the success of our previous bingo launches.
“Giving fans the chance to win something for nothing, while delivering a new avenue of acquisition and enhanced engagement for oddschecker, Euro 2024 Bet Bingo is a must-play game for sports fans come kick-off time in Germany.”
