OpenBet, a prominent technology, content, and services provider in the sports betting and gaming industry, is gearing up for further expansion following a successful year marked by significant growth in its customer base and the enhancement of its product suite.
In the first half of 2024, OpenBet experienced more than a 40% year-on-year increase in its global customer base, which now exceeds 200 partners. Since becoming part of Endeavor in 2022, OpenBet has added notable clients, including Australian wagering company Tabcorp and several World Lottery Association (WLA) operators such as OPAP, Veikkaus, Westlotto, and Tabcorp, bringing its total to 20 WLA customers globally.
Over the past year, OpenBet has maintained its focus on innovation and product development. This includes the introduction of a regulatory technology vertical through the acquisition of Neccton, the launch of the innovative geolocation solution OpenBet Locator™, and ongoing investments in its core platform products and pricing solutions.
In a strategic move, Endeavor has integrated IMG ARENA’s data rights and capabilities with OpenBet to create a comprehensive sports data, technology, and content ecosystem for betting operators and rights holders. Under the leadership of OpenBet CEO Jordan Levin, a strategic review of IMG ARENA’s offerings is underway to further enhance its value.
OpenBet continues to invest in its robust platform, products, and services, which are trusted by global operators and leading betting and gaming conglomerates. The company is also eyeing opportunities in Brazil’s newly regulated sports betting market, expected to become one of the world’s largest.
As part of the Silver Lake take-private transaction announced in April 2024, Endeavor has indicated plans to sell or divest certain business units, including OpenBet and IMG ARENA, as part of its Sports Data & Technology segment. Despite this transition, OpenBet remains fully operational and committed to delivering a comprehensive ecosystem that redefines safe betting entertainment for millions of sports fans globally.
Jordan Levin, CEO of OpenBet, said: “OpenBet has consistently advanced the vision of delivering an ecosystem that reimagines safe betting entertainment for billions of sports fans. Reflecting on our growth trajectory within the Endeavor network brings me immense satisfaction.
“Endeavor has been a great platform to accelerate and build on our most recent strategy, as demonstrated by the impressive growth in our global customer base over the course of the year. As we build on this very solid foundation, I’m very excited about what the future holds for OpenBet and confident that we will maintain our track record of innovation and excellence regardless of future changes in our ownership structure.”
