OpenBet has entered into a partnership with TxODDS to integrate the supplier’s Tx Fusion data-delivery engine into the OpenBet Trading System, expanding access to real-time sports-betting data for operators across global igaming markets. The agreement allows OpenBet’s operator clients to incorporate TxODDS’ multi-source odds technology through a single integration.
Tx Fusion, now enhanced by the inclusion of analytics from Lacerta Sports, the B2B division of Starlizard, will be made available to sportsbooks using OpenBet’s platform. The integration brings together OpenBet’s global distribution network, TxODDS’ low-latency data capabilities and Lacerta’s modelling frameworks to offer a combined data and pricing solution for pre-game and in-play markets.
OpenBet will embed the Tx Fusion feed into its Trading System, providing operators with the option to include the service as part of their omnichannel offering. The companies stated that the partnership aims to improve speed, accuracy and market depth for trading teams, streamline onboarding and support more dynamic risk and pricing models.
The collaboration is positioned as a way to strengthen data accessibility and enhance operational efficiency for operators in major regulated igaming jurisdictions.
Thomas McGrath, Chief Revenue Officer for TxODDS, commented today: “We are delighted to partner with OpenBet to bring our Fusion data-platform to a truly global operator ecosystem.
“Together we are enabling the next generation of sports-betting trading, offering real-time, high precision, scalable data and making it available not just to the few, but to any operator striving to compete at the highest level in the OpenBet ecosystem.”
Jason Ayton, SVP Strategy at OpenBet, said: “The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks, and our deep partnership with TxODDS represents a tremendous opportunity for both existing and new core Sportsbook & Trading System customers.
“By integrating TxODDS’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage – optimising margins, improving pricing performance, and strengthening their overall product. This is an enhancement every customer should be taking full advantage of, and we’re excited to bring this level of value to the market together.”
