iGaming marketing platform Optimove has partnered with data analytics provider beBettor to integrate real-time customer wealth scoring into its segmentation and personalisation capabilities for UK clients.
The collaboration allows Optimove clients to incorporate beBettor’s financial insights—delivered through customer wealth scores—into campaign strategy and audience segmentation. These scores rank players on a scale from 1 to 10 based on UK wealth brackets, enabling operators to tailor engagement strategies with a deeper understanding of customer financial profiles.
Optimove’s Positionless Marketing Platform provides tools for data discovery, campaign optimisation, and multichannel personalisation without the reliance on engineers, creatives, or analysts. With this integration, marketers gain enhanced access to targeted insights through Optimove’s orchestration engine, dynamic content tools, and AI-powered gamification solution Adact.me.
beBettor’s segmentation layer is designed to support compliance and responsible engagement, while also helping operators identify and serve high-value and emerging customer cohorts more effectively.
The partnership reflects a broader trend within the igaming industry toward increased sophistication in data-driven marketing and lifecycle CRM, as regulatory pressures and competition intensify across key markets.
David Black, Chief Growth Officer at beBettor, said: “It is brilliant to be starting out on this partnership journey with Optimove, a recognised leader in next-generation, data-driven CRM. This has the potential to put the power of player wealth scores into the hands of some of the smartest marketers in the UK, enabling them to unlock richer segmentation and more meaningful personalisation.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “beBettor is a best-of-breed in wealth scores. With this partnership we can now offer our clients the ability to discover their players’ wealth and wagering capacity. This new collaboration allows our existing and prospective clients to create stronger segmentations and deliver more personalised CRM experiences.”
