OtherLevels has introduced its latest innovation, the Experience Platform, a Generative AI-powered solution designed to transform traditional marketing content into scalable, personalized video and rich media experiences for the iGaming industry.
Leveraging the power of Generative AI and machine learning, the Experience Platform allows operators to significantly expand their reach across multiple channels, including acquisition, affiliate, CRM, social, and on-site. By converting text-based content into visually compelling media, the platform delivers personalized experiences that resonate with today’s digital-first audiences.
From sports betting and iGaming to fan engagement and lotteries, the Experience Platform supports real-time, contextually relevant interactions across 30+ languages. Its open architecture ensures seamless integration with third-party customer data platforms (CDPs), sportsbooks, iGaming systems, personalization engines, and CRM systems, all without requiring re-platforming.
The launch of the Experience Platform marks a major step forward for OtherLevels, enabling operators to offer highly engaging, personalized content while enhancing customer experiences across their digital channels.
Brendan O’Kane, CEO at OtherLevels, said: “The launch of the Experience Platform enables operators to exploit Gen AI to amplify brand and increase profitability, while delivering in-the-moment, video led, personalised experiences for modern audiences.
“When you create 1:1 personalised media such as video at scale, you unlock a limitless range of customer experiences across all channels from top of funnel through to retention. Every customer can experience their own personalised betting and gaming recommendations, delivered through digital twins of brand ambassadors, game characters, and other talent.
“Fans that want deep, insightful content can experience their own personalised media channel, and acquisition and affiliate media can showcase in-market brand campaigns together with current promotions.
“Gen AI’s impact will be like that of the iPhone. By using Gen AI, OtherLevels is massively growing marketing effectiveness from acquisition to retention, via personalised 1:1 experiences such as video, at scale.”
