PandaScore has launched its premade esports BetBuilder, known as Prebuilt markets, across its entire client base following the success of its dedicated esports BetBuilder. This new feature enables operators to engage esports fans with ready-made BetBuilder wagers, simplifying the betting process while enhancing user experience.
Prebuilt markets are available for the major esports titles: Counter-Strike, Dota 2, and League of Legends, with the addition of Valorant and PandaScore’s sought-after Valorant player props. This combination, based on six months of user research, reflects the preferences of esports bettors, who frequently combine these markets for a more immersive betting experience.
Operators can further customize Prebuilt markets by tailoring bets to specific teams and players, enabling them to craft wagers that evolve with the storylines of competitions. PandaScore plans to continually refine the product by rolling out new combinations based on BetBuilder feedback.
Integration of Prebuilt markets is simple, functioning like any standard market. If operators are familiar with integrating a Winner 2-way market, they can easily integrate PandaScore’s Prebuilt markets, making this an accessible yet powerful tool for the iGaming industry.
PandaScore’s Prebuilt markets are live with two primary premade options for bettors to choose, both a combination of Match Winner 2-way and player props. On these markets, Antoine Vallespir, PandaScore Product Manager stated “we’re starting with two MVP-focused storylines: a team’s star player popping off and carrying his team to victory, and a star player being shut down, with his team unable to win.”
PandaScore CEO Flavien Guillocheau commented that “tailored, personalised experiences are not the exception, but the expectation in modern entertainment – the same goes for betting. We confirmed the popularity of our BetBuilder, and with it comes freedom of choice but complexity of product. Prebuilt markets allow you to switch from the complex to the simple, to offer operators easy access to a market-leading product and to give all types of esports bettors the most exciting betting opportunities in esports.”
