PandaScore, renowned for its pioneering BetBuilder solutions in the esports sector, has introduced StoryBuilder, an innovative genAI-powered product designed to revolutionize personalised betting experiences. Emerging from a 2024 hackathon, StoryBuilder utilizes generative AI technology to dynamically generate bespoke bet slips tailored to individual bettors based on historical data and current preferences.
This groundbreaking product not only creates customised bet slips but also generates contextual content explaining the significance of each wager within a match, tournament, or specific competitive season. By harnessing esports’ storytelling potential, StoryBuilder aims to enhance user engagement and streamline the BetBuilder experience for operators and bettors alike.
Key Advantages and Applications of StoryBuilder:
- Personalisation at Scale: Utilises genAI to deliver highly relevant bet slips aligned with bettor preferences and real-time game data.
- Enhanced User Engagement: Empowers operators to leverage compelling narratives to attract and retain bettors, addressing decision fatigue and unfamiliarity with BetBuilder products.
- Operational Efficiency: Facilitates seamless integration into existing platforms, allowing operators to offer tailored betting options efficiently.
PandaScore’s StoryBuilder represents a significant advancement in the esports and sports betting sectors, aiming to set new standards in personalised betting experiences while fostering community engagement through digital and social marketing initiatives.
“Every bet and every combination has a name and a story to tell,” highlighted PandaScore CEO, Flavien Guillocheau. “Storybuilder breaks new ground in esports and sports betting, allowing our clients to tell the best stories about a match in a way we believe no other product can.
“The future of esports betting is in tailored experiences that allow bettors to create stories and narratives around the content they love. Narrative-building and storytelling is an essential part of how fans and bettors engage with esports and the community at large. Solving this part of the acquisition and engagement puzzle will unlock the next wave of growth for esports betting.
“The sector must push further to create more content that is data-driven, relevant, and legitimately resonates with bettors. Our team is exploring this more deeply, and StoryBuilder is our first step in developing content that’s relevant and timely with the right betting opportunity that meets the scale and frequency needs of our clients.”
