PandaScore, a leading provider of esports odds, data, and betting solutions, has integrated its comprehensive suite of products with Playbook Engineering, a global sportsbook platform provider.
Facilitated by Sporting Solutions, which maintains strategic partnerships with both companies, the collaboration allows Playbook Engineering-powered sportsbooks to access PandaScore’s esports odds feed. This integration enhances the esports betting offering across brands including Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.
PandaScore delivers a data-driven esports betting solution backed by sophisticated odds models and a team of specialist traders covering CS2, Dota 2, and League of Legends. With esports betting continuing to gain traction, the integration enables Playbook Engineering’s operator partners to offer a more dynamic and competitive esports product.
This partnership comes as PandaScore surpasses €1 billion in total bets processed, reflecting the increasing demand for esports betting among both players and operators.
Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.
“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.
“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”
Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.
“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”
