BETER, a provider of advanced betting content and data across esports and traditional sports, has announced a new partnership with Playtech, a global leader in gambling technology. Through this agreement, Playtech will integrate BETER’s extensive esports portfolio, enhancing its offering to operator partners with high-demand esports content.
This collaboration enables Playtech’s clients to access BETER’s flagship ESportsBattle solution, which hosts over 35,000 events monthly and offers up to 50 markets per event. Available around the clock, ESportsBattle provides continuous betting opportunities with an average margin of 7.5%, addressing the rising demand for esports wagering with fast-paced and engaging content.
The partnership underscores both companies’ commitment to meeting evolving igaming preferences, particularly within the esports sector, by delivering innovative, data-driven content tailored for a dynamic audience.
Gal Ehrlich, Chief Executive Officer of BETER, said: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.
“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments.
“This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”
Chuck Robinson, Chief Revenue Officer at BETER, said: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.
“Playtech is the high calibre partner we like to work with and together we can ensure that its operator partners can offer their players the best esports betting experience.”
Yori Arami, VP, Sports Commercial at Playtech, added: “BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.
“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”
