Playtech has announced a long-term partnership with BVGroup, designating Playtech as the exclusive Bingo provider for its brands, including BetVictor and Heart Bingo.
As part of the agreement, BVGroup has migrated its brands to Playtech’s new Bingo platform, launching on both BetVictor and Heart Bingo. This collaboration reinforces Playtech Bingo’s standing as a leading provider in the UK market.
Through this partnership, BetVictor and Heart Bingo will benefit from access to Playtech’s extensive liquidity pool, offering players a wide range of popular networked games. Playtech’s product and network management teams will provide ongoing support and guidance to ensure the continued success of this venture.
Additionally, the deal includes the integration of side games, featuring bespoke content from Playtech’s Eyecon studio. This includes popular Bingo slots like Fluffy Favourites. Both companies will collaborate on leveraging the enhanced liquidity and game offerings with targeted campaigns already in progress.
Marat Koss, VP of Interactive Gaming at Playtech, comments: “We are excited to welcome BVGroup to the Playtech Bingo network. This is a strategic move for BVGroup to transition their Bingo product to Playtech’s new cutting-edge Bingo platform. Heart Bingo is one of the industry’s most successful and well-known brands, and we look forward to working with the BVGroup team to maximise its potential and further strengthen our position as the largest B2B network. We are delighted that BVGroup shares our vision for Bingo and look forward to a long and successful partnership.”
Dayle Fenton, Head of Casino at BVGroup, comments: “We are excited to strengthen our partnership with Playtech and leverage their industry-leading Bingo platform. Playtech’s extensive network and expertise will enhance our offering, allowing us to provide and even more engaging experience to our players. We believe this collaboration will enhance our offerings and solidify our position in the market. This marks an exciting new chapter for BVGroup, and we look forward to calling ‘house’ on many exciting campaigns and projects ahead—but for now, eyes down!”
