Playtech has entered into a strategic partnership with Pari Mutuel Urbain (PMU), one of the leading gaming operators in France. Under this agreement, Playtech will supply PMU with its Poker network services and content, further strengthening its position in the French market.
PMU will integrate into the iPoker.EU Network, one of Europe’s largest liquidity pools, benefiting from Playtech’s industry-leading poker technology. This move will enhance PMU’s poker offering with Playtech’s comprehensive range of poker variants, including cash games, Poker tournaments, and its flagship game, Twister Poker.
In addition to expanding the poker product offering, PMU will also take advantage of Playtech’s poker platform gamification features and player engagement tools. These features are designed to enhance player excitement and engagement, providing a more dynamic and interactive experience for PMU’s players.
This partnership marks a significant step for Playtech, reinforcing its position as a leading Poker supplier in the growing French iGaming market.1
Marat Koss, VP Interactive Gaming at Playtech commented, “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees needs, ensuring an engaging experience for their players.”
Stéphane Auffret, Product, Service and Innovation Director at PMU said, “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”
