PlayUZU, the online casino brand operated by SkillOnNet, has appointed Peruvian television personality Adolfo Aguilar as its new brand ambassador in Peru. The announcement comes as the operator continues to build recognition in the country following the launch of PlayUZU.pe under Peru’s regulated licensing framework in November 2024.
The partnership follows PlayUZU’s recent national television and billboard campaign aimed at strengthening its profile in the local igaming market. Aguilar, a well-known actor, presenter and producer, is recognised for hosting programmes such as Polizontes, Trato Hecho, El Último Pasajero and Yo Soy, as well as co-founding the production company Big Bang Films.
By engaging Aguilar, PlayUZU intends to connect with Peruvian audiences across television, digital and social media channels, supporting its strategy to promote fairness and transparency within online gaming. The new campaign featuring Aguilar is scheduled to launch later this month.
Luis Moschietti, Peru Country Manager, PlayUZU, said: “We see in Adolfo not just star power, but a genuine alignment with our values. I’m very proud to welcome Adolfo Aguilar as the new face of our brand. This step reflects the trust and enthusiasm we’ve earned from the Peruvian public and marks an important step in our growth. Bringing on a brand ambassador of this caliber is not only a milestone for us, but also a testament to how far our community has embraced the transparent and entertaining spirit of PlayUZU.”
