PlayUZU, the Spanish-facing brand of online casino operator PlayOJO, has named Spanish singer David Bustamante as its official ambassador as it seeks to grow market share in Spain’s regulated igaming sector.
The deal aligns the SkillOnNet-powered operator with one of the country’s most recognisable public figures. Bustamante, known for his multi-platinum albums and frequent appearances on prime-time television shows such as La Voz and La Voz Senior, brings wide public recognition to PlayUZU’s ongoing brand positioning strategy.
The collaboration marks a further step in PlayUZU’s efforts to embed itself in the local culture and broaden its reach within Spain’s igaming market. As brand ambassador, Bustamante will feature in digital campaigns designed to communicate PlayUZU’s emphasis on transparency and fair play, while also helping the brand connect with mainstream audiences.
The campaign reflects an industry trend of igaming operators partnering with national celebrities to enhance visibility and engagement in local markets.
Helena Rico – Regional Marketing Director at PlayUZU – said: “David is the perfect ambassador for PlayUZU – authentic, engaging, and deeply connected to Spanish culture. His ability to reach audiences of all ages aligns perfectly with our mission to make online casino gaming more open, honest, and entertaining. We’re excited about the possibilities this collaboration brings.”
