Push Gaming has expanded its presence into the Bulgarian market through an exclusive partnership with Kaizen Gaming’s Betano, marking an important step in the company’s ongoing growth in globally regulated markets.
For a 12-week period, Betano will have exclusive rights to Push Gaming’s portfolio in Bulgaria, introducing the studio’s well-known titles to players in the region for the first time. This collaboration brings popular games such as Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo, and Wild Swarm to the Bulgarian market, with additional new releases set to be rolled out shortly.
This launch builds on Push Gaming’s successful relationship with Kaizen Gaming, which has seen the supplier’s content gain traction in markets including Greece, Denmark, and Brazil.
As part of its 2024 growth strategy, Push Gaming has already secured agreements with over 15 direct integration partners, with further announcements expected in the final quarter of the year. This expansion highlights Push Gaming’s ongoing success and commitment to increasing its reach in regulated markets.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
