RavenTrack, a rapidly growing affiliate tracking platform tailored for the iGaming industry, has announced a new partnership with StatsPlug to introduce an advanced tool to its platform. This collaboration enables RavenTrack to leverage StatsPlug’s data-driven technology to launch the Odds Betting Banner Creation Tool, a first-of-its-kind feature designed to enhance affiliate marketing efforts.
Through this new tool, operators can offer their affiliate partners the ability to create branded banners that feature real-time information and odds across a variety of sports. This allows affiliates to push fresh, engaging content to their audiences, boosting acquisition efforts and increasing player retention and value from existing customers.
The Odds Betting Banner Creation Tool is set to launch in Q1 2025, and to mark the release, RavenTrack is offering a one-month free trial to all existing customers, providing them the opportunity to take full advantage of the new feature.
This addition further strengthens the RavenTrack platform, which is designed specifically to meet the unique demands of the iGaming sector. It offers operators the ability to track, optimize, and scale their affiliate programs effectively. RavenTrack’s proprietary solution is built to withstand the pace and complexity of affiliate marketing for online sports betting and casino, delivering accurate, fast, and reliable results.
Notably, RavenTrack excels in its reporting capabilities, offering over 20 customizable templates and highly granular insights that allow operators to dig deeper into data and generate valuable intelligence for better decision-making.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
