The RedCore business group received the “Transformation of the Year” award at the SiGMA Central Europe Awards ceremony, which took place as part of SiGMA Central Europe on November 3 in Rome. The award honors the company’s successful transformation from PIN-UP Global, an iGaming-focused holding company, to a diversified technology business group operating in various areas of digital business.
RedCore is the result of a large-scale transformation of PIN-UP Global, which began in 2024. This was a logical step that allowed the holding company to expand beyond the iGaming industry. The accumulated expertise allows the brands included in the business group to create technological solutions for fintech, marketing platforms, e-commerce, regulatory technologies, customer service, and platform B2C services with high user engagement.
Today, the international business group RedCore includes seven independent brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners, Talk with Us.
“This award recognizes that we have made the right strategic move. Over nine years of working in iGaming, we have accumulated expertise that is applicable far beyond a single industry. RedCore is the result of a transition from internal solutions to independent products for the market. We have created a business group ready to share high-quality technologies and team expertise with various digital businesses,” comments Marina Ilina, CEO and founder of RedCore.
The “Transformation of the Year” award at the SiGMA Central Europe Awards is especially significant as it recognizes RedCore’s ability to successfully adapt to changing market conditions and create new opportunities for growth. The award organizers highly appreciated the scale of the changes, the speed of their implementation, and the results of the transformation.
