Rivalry Corp., an igaming and sportsbook operator focused on digital-first audiences, has announced the relaunch of its affiliate program under the new brand name, Rivalry Partners. The initiative aims to enhance customer acquisition efforts through content creators and digital affiliates by offering new tools, incentives, and streamlined onboarding.
The updated program offers a revised revenue share model, including lifetime commissions on referred accounts. This approach is intended to support long-term collaboration with affiliates and drive sustained player engagement across Rivalry’s sportsbook and casino products.
Affiliates will gain access to a marketing toolkit featuring banners, graphics, and stream overlays tailored for social media and live streaming platforms. Additional creative support will also be available through Rivalry’s internal marketing team.
The new affiliate dashboard provides real-time tracking and performance insights, enabling users to monitor referral activity and optimise their campaigns. Registration for the program has also been simplified, with an automated process granting quick access to tools and dashboard functionality once approved.
With this relaunch, Rivalry continues to build on its position within the igaming market by strengthening its partnership model and aligning with content creators to reach digital-native player communities.
”For years, Rivalry has worked with creators to build its brand and drive customer acquisition opportunities throughout the online communities where our target audience lives,” said Steven Salz, Co-Founder and CEO of Rivalry. “Our revamped affiliate program allows us to continue working with creators–big and small–on a much larger scale with less upfront costs and staffing resources.”
“Our goal was to make this program as competitive, accessible, and automated as possible for users, allowing anyone in our licensed jurisdictions to monetize their followings,” Salz added. “In return, we’ll develop a funnel for Rivalry to connect with new customers and generate brand awareness organically on an ongoing basis.”
