SIS has signed a long-term international media rights agreement with Racing WA to distribute horse racing content from Western Australia to its global igaming and betting partners.
The agreement includes more than 283 annual meetings from 31 tracks across the state, such as the Perth Cup at Ascot Racecourse, one of Australia’s most notable racing events. The deal expands SIS’s existing coverage in the country, which already includes content from Victoria and South Australia, strengthening its position in the Australasian racing market.
Through this partnership, SIS will deliver live-streamed pictures, data, graphics, and betting triggers to its partners as part of its 24/7 racing portfolio. The inclusion of Western Australian fixtures further supports the company’s strategy of providing continuous, high-quality live betting content across key global markets, including Asia, South Africa, and the Middle East.
Conall McSorley, Head of Racing at SIS, said: “The Australian market is very important to SIS, and we have already experienced impressive growth in Victoria and South Australia.
“By expanding our content to three major states through this deal with such a well-regarded partner, we are confident the comprehensive offering will be strongly received around the world.”
David Hunter, Chief Racing Officer at Racing WA, said: “We look forward to this partnership and bringing thrilling races from Western Australia to a global audience.
“Thoroughbred racing is a sport deeply ingrained in our history and culture. We pride ourselves on the quality of racing that we provide from what is the most expansive racing jurisdiction in the world, and we are delighted to be bringing it to a large international audience through such a valued partner as SIS.”
