Smartico.ai, a prominent provider of gamification and CRM solutions, has joined forces with Hybrid Interaction, a consultancy specializing in CRM, to offer premium managed services to iGaming operators. This collaboration is set to help clients optimize player marketing, CRM strategies, and retention programs across global markets.
Through this partnership, Smartico’s clients will gain access to Hybrid Interaction’s extensive expertise, allowing for the optimization of player marketing efforts and the development of personalized CRM approaches. The integration of Hybrid Interaction’s consultancy with Smartico’s technology enables clients to fully leverage Smartico’s capabilities, supported by a team of certified professionals. This combined expertise is designed to improve operational efficiency and increase player engagement.
The partnership will also assist operators in refining their player connections by streamlining back-office operations and creating engaging promotional calendars that enhance customer loyalty.
With decades of experience and a track record of over 200 successful projects, Hybrid Interaction brings substantial knowledge to the collaboration. Both Smartico and Hybrid Interaction will showcase their combined offerings at ICE 2025, held at Fira Barcelona Gran Via, providing operators an opportunity to learn more about the benefits of their partnership.
Yuval Mechoullam, CBDO and Co-Founder of Smartico, said: “Operators now have an unparalleled opportunity to optimise their operations with a combined offering that brings together Smartico’s technology and Hybrid Interaction’s expertise.
“We ensure that every client gets the most out of the tools at their disposal through a results-driven approach.”
Shahar Attias, CEO of Hybrid Interaction, said: “Gamification is the buzzword of 2024 in iGaming; as Hybrid Interaction is made of the industry’s leading CRM experts, by harnessing Smartico’s enhanced engine, we are able to materialise our innovative strategies and boost our joint clients’ LTV & player engagement”
