Soccabet has rolled out QTech Games’ retail solution, QTech Hybrid, across more than 200 outlets in Ghana, extending its position as one of the country’s leading betting and igaming operators. Founded in 2015, Soccabet is already a tier-one brand online and a top-three digital operator in the market. The new deployment connects its nationwide retail estate with its digital platforms, creating a more unified betting and igaming experience for Ghanaian customers.
QTech Hybrid links QTech Games’ AI-powered casino lobby, QTech Play, with a land-based management system and an integrated Agent Management System, enabling Soccabet to manage both retail outlets and agents from a single environment. The software supports deposits, withdrawals and gameplay across in-shop terminals and personal devices, allowing players to move between physical locations and online channels without losing continuity. For operators, it runs on standard computers or tablets rather than proprietary hardware, lowering the barrier to scaling retail-linked igaming operations.
The partnership is aimed at meeting growing demand in Ghana for betting and igaming products that are convenient, personalised and consistent across channels. By combining Soccabet’s established local presence with QTech Games’ hybrid infrastructure, the companies plan to explore additional cross-sell opportunities between sportsbook and casino ahead of major events such as the next football World Cup, which remains a key driver of acquisition and retention in football-led markets across Africa.
Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “It’s an honour to have been chosen by a brand as respected and recognisable as Soccabet to scale their retail operations across Ghana, and also join them up with their significant online presence. At QTech, we put a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to define a gateway to success in this nuanced betting ecosystem. Which is why we’ve created, and continue to refine, QTech Hybrid – our transformative retail solution which speaks to brands which still enjoy a high share of retail business coupled to an agent-based structure.
“It’s just the latest example of our broader effort to elevate the end-user experience by seamlessly marrying online and offline. This trademark ingenuity is also another sign of our commitment to under-served regions in developing products that have a high local demand, wherever you set your scene on the map. This system is already proving a game-changer, revolutionizing the gaming experience for our partners’ players.”
Henrik Sandin, Product Owner of QTech Hybrid, added: “It all started back in the pandemic when retailers were forced to close their shops, and were losing their sources of revenue since they were not allowed to accept patrons. As a result, many operators contacted us to find out how they could continue operating their business by migrating online, and consequently the Hybrid concept was born: keep existing business afloat, while bringing them online and get the best of both worlds in the future.
“Now, six years later, QTech Hybrid has evolved into a product that far exceeds what the retail business was originally doing, thanks to new innovations like cross-channel campaigns. We reduced the importance of the terminal, as you now can use your own device and are not vendor-locked. We update our lobby with on average one new game per day, so there’s always something new for players to discover. Each terminal houses 10,000 games, while income decline due to stagnant games is now a thing of the past. Lowering operational costs and increasing profits make QTech Hybrid a very appealing product for struggling retailers, or those simply looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.”
Imad Hawwach, Managing Director of Soccabet, added: “Soccabet is dedicated to corralling the best of market-leading technology and aligning it with the best of Ghanaian culture. And this collaboration with QTech achieves that over the diverse demands of our huge retail estate. They understand that our customers expect the best gaming experience possible, and we believe that this unique Hybrid solution, which also features QTech’s high-quality and diverse portfolio of games, will help us deliver just that across all channels. Their software, allied to a collaborative way of working, has now placed us in pole position to navigate the near-future on both casino and sportsbook, at a consequential moment for the company as we prepare for the FIFA World Cup in June.”
