Peter & Sons has expanded its footprint in Denmark through a new content partnership with Spillehallen, one of the country’s leading gaming operators.
Spillehallen, a 100% Danish-owned company with more than four decades of industry experience, has evolved from manufacturing and operating physical slot machines to running its own online platform, Spillehallen.dk. The company is known for recreating the feel of traditional Danish slots while incorporating modern digital design and functionality.
Through this partnership, Spillehallen players will gain access to Peter & Sons’ growing portfolio of video slots, including Barbarossa, Voodoo Hex and Wild One. The collaboration brings together Spillehallen’s established player base and Peter & Sons’ distinct creative style, characterised by detailed art direction, immersive sound design and narrative-led mechanics.
Denmark’s established regulatory framework continues to attract international suppliers, and this latest deal reinforces Peter & Sons’ strategy of expanding into mature igaming markets. The agreement follows the studio’s recent launches in the UK, Italy and the Netherlands as it continues to scale its presence across Europe.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”
Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”
