iGaming content developer SPRIBE has announced the appointment of Indian cricketer Yuzvendra Chahal as a brand ambassador for its flagship crash game, Aviator. The move is part of the company’s broader strategy to enhance brand visibility in key international markets, particularly in India.
Chahal, known for his achievements in limited-overs cricket and his role with the Punjab Kings in the Indian Premier League, brings a strong public profile and digital following. His appointment follows similar partnerships SPRIBE has established with other high-profile athletes, including fellow cricketer Suresh Raina and several UFC fighters.
Through the agreement, Chahal will feature in promotional campaigns designed to engage the growing fanbase for Aviator, which currently reports over 50 million monthly active users. SPRIBE’s collaboration with Chahal aims to further strengthen Aviator’s market presence in India’s competitive iGaming landscape.
David Natroshvili, Founder and CEO of SPRIBE, said: “Yuzvendra is one of the most explosive and popular cricketers in India, which makes him the perfect fit for Aviator – a game that puts players on the edge of their seat from the first game round to the last.
“Aviator is the original crash game and today is played by more than 50 million people across the world who love the high reward gameplay it provides – something that Yuzvendra knows all about.
“With Yuzvendra as an Aviator brand ambassador, we can make more players across India aware of the game and the excitement and big win potential it provides.”
Yuzvendra Chahal, Indian cricketer and Aviator ambassador, added: “Becoming an Aviator ambassador is a true honour and I’m really looking forward to working on some great campaigns to promote the game to my fans in India and beyond.
“Aviator is thrilling and exciting, a little bit like taking to the cricket field and I can’t wait for my fans to strap in, blast off and potentially win big.”
