SPRIBE has appointed former Indian cricketer Harbhajan Singh as brand ambassador for its flagship igaming title Aviator, as the company seeks to further its reach across the Indian market. The agreement will see Singh promote the popular crash game through a series of campaigns targeting players in India and the wider South Asian region.
The one-year partnership reflects SPRIBE’s strategy to use high-profile local figures to increase brand awareness of Aviator, which currently sees over 50 million monthly active players and is available through more than 5,500 operator partners globally.
Singh, a prominent figure in Indian cricket, was a key member of the national team during its 2007 ICC T20 World Cup and 2011 Cricket World Cup victories. Over the course of his career, he represented leading Indian Premier League teams such as Mumbai Indians and Chennai Super Kings. Post-retirement, Singh has remained active as a media personality and philanthropist, maintaining broad appeal across sports and entertainment audiences.
Singh joins fellow Indian cricketers Suresh Raina and Yuzvendra Chahal as an Aviator ambassador, forming part of SPRIBE’s wider localisation approach for the Indian igaming market. The company’s focus on high-frequency engagement mechanics and simplified mobile-first gameplay has made Aviator a widely adopted format within emerging markets, including India.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are excited to welcome Harbhajan to our growing roster of brand ambassadors and to work together on some thrilling campaigns over the coming months.”
“Harbhajan is renowned for his explosive spinning and high-octane play, something that those who play Aviator can experience for themselves.”
“This is what makes our partnership such a strong one, and we look forward to making more players across India aware of the edge-of-your-seat excitement that Aviator provides.”
Harbhajan Singh, Indian cricket legend and Aviator brand ambassador, added: “I’m excited to represent Aviator as its brand ambassador and bring this thrilling game to my fans. The rush of playing Aviator feels almost like being on the pitch, bowling at my best against the world’s top players.
“SPRIBE has planned some fantastic campaigns that I’m eager to see come to life in the coming months. This partnership has great potential, and I believe it will help Aviator soar to new heights in India and beyond,” he added.
