SPRIBE, the developer behind the globally popular crash game Aviator, has announced UFC interim heavyweight champion Tom Aspinall as its latest brand ambassador. Aspinall joins a roster of UFC athletes promoting the game, further strengthening SPRIBE’s presence in the sports and entertainment space.
Aspinall, known for his dominant performances in the UFC’s heavyweight division, will feature in multiple marketing campaigns aimed at engaging UFC audiences worldwide. His addition follows other high-profile ambassadors, including Alex Pereira, Johnny Walker, and Merab Dvalishvili.
The ambassador partnerships are part of a broader marketing collaboration between SPRIBE and the UFC, which includes Aviator branding featured in and around the Octagon during UFC Fight Nights and Pay-Per-View events. The agreement also includes an athlete ambassador fund, supporting partnerships with UFC fighters to expand the game’s reach.
Aviator has established itself as a leading crash game in the igaming sector, available at more than 4,500 online casinos with over 42 million monthly active players. The game’s appeal lies in its straightforward increasing-curve format, high-risk/high-reward mechanics, and interactive multiplayer features, including real-time leaderboards and chat functionality.
With the addition of Aspinall as a brand ambassador, SPRIBE continues to enhance Aviator’s visibility, capitalizing on its partnership with the UFC to further drive engagement in the competitive igaming landscape.
David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador.
“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.
“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”
Tom Aspinall, UFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer.
“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.”
