StarCasino has become the first operator in Belgium to go live with Cherry Play content, following a new partnership that marks the studio’s debut in the market. The agreement sees the Belgian online casino offering Cherry Play’s slot portfolio, including Multi Banks, Super Coin, and Chef Super Bet, alongside its Golden Cherry Jackpot System.
Cherry Play operates under a subscription-based model, where operators pay a monthly licence fee rather than a traditional revenue-share agreement. This structure is designed to offer increased flexibility and margin retention for casino partners, while enabling higher visibility and promotional support for featured games.
The studio’s titles are developed using Bragg Gaming’s technology stack, enabling smooth integration and high-quality game performance. The content has already gained traction in the Netherlands and is now expanding into Belgium through StarCasino.be.
The rollout continues Cherry Play’s rapid growth trajectory since its market entry earlier this year, with further expansion expected across regulated European markets.
Olga Bajela, Cherry Play CEO, said: “Launching in Belgium with StarCasino is another milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.
“Demand for slot content is high in Belgium and titles such as Multi Banks and Super Coin have been designed to deliver thrilling gameplay, and potentially big wins, so will absolutely hit the mark with StarCasino’s players.
“It’s also great for the operator to be able to take advantage of our subscription-based model which is proving to be a big draw.”
S. Maene, Director at StarCasino, added: “Cherry Play’s first run of games captures the essence of a slot but with its own unique twist on the gameplay to ensure a thrilling player experience from the first spin to the last.
“If its games caught our attention, its unique subscription model was a catalyst for getting the deal over the line as soon as possible and we are genuinely pleased to be the first brand in Belgium to be able to offer its games to our players.”
