iGaming content supplier Swintt has appointed Martina Muscat as its new Marketing Manager, strengthening its communications and brand strategy functions.
Muscat brings over six years of experience from Play’n GO, where she served as Online Marketing Coordinator, followed by a period as Marketing Specialist at IGT. Her appointment is aimed at supporting Swintt’s global marketing efforts and ensuring consistent messaging across its expanding product portfolio.
In her new role, Muscat will oversee promotional strategies for Swintt’s upcoming game launches, including its Premium, Select, and Elysium Studios – Driven by Swintt titles. She will focus on developing cohesive campaigns designed to enhance the studio’s visibility and engagement with international audiences.
The appointment aligns with Swintt’s ongoing efforts to strengthen its brand presence within the iGaming sector and maintain momentum following a series of high-profile content releases.
Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.
“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”
David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.
“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”
