Golden Whale has entered into a strategic partnership with Swiss Casinos to deliver advanced AI and machine learning (ML) solutions aimed at enhancing operational performance across the operator’s land-based and online gaming offerings. The collaboration will see Golden Whale’s proprietary data science tools integrated into Swiss Casinos’ digital platform, swisscasinos.ch, with a focus on real-time analytics, player retention, and behavioural insights.
Swiss Casinos, a well-established operator within Switzerland’s regulated market, has been seeking to embed a more data-centric approach across its business. As part of this shift, the partnership with Golden Whale will allow the company to access advanced predictive capabilities that support timely, individualised customer engagement. The deal also complements Swiss Casinos’ existing relationship with Playtech, whose technology underpins the brand’s online offering.
Central to Golden Whale’s offering are its Foundation platform and LOOPS machine learning models, which generate live behavioural predictions that support automated decision-making for rewards, incentives, and risk mitigation. These systems are designed to adapt to player behaviour dynamically, allowing operators to act on next-best-action recommendations, optimise retention strategies, and deliver personalised user experiences.
The partnership will provide Swiss Casinos with tools to support more disciplined bonus spend, increase customer lifetime value (LTV), and reduce churn through in-session intervention. Golden Whale’s predictive models also support broader campaign performance through continuous learning and optimisation, delivering ongoing uplift across marketing and CRM functions.
The rollout will focus on embedding these capabilities across the Swiss Casinos network, with both parties aiming to explore where the technology delivers the greatest operational impact. The integration reinforces the broader trend in igaming of operators adopting advanced data infrastructure to stay competitive in regulated environments.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “As one of Switzerland’s most established casino brands, we’re honoured at the trust Swiss Casinos has placed in our solutions and can’t wait to explore how we can take their operations to the next level. Through our combination of AI and machine learning, we’ll provide tailored recommendations, insights and enhanced platform control that boost both acquisition and retention while provably generating the maximum uplift.”
Marcel Tobler, Chief Executive Officer at Swiss Casinos, said: “Incorporating the latest AI and ML technology is mandatory for businesses aiming to remain competitive in today’s iGaming landscape, so we’re delighted to be partnering with Golden Whale to stay ahead of the game. By using their advanced suite of data-driven tools on our network, we’ll be able to provide a more personalised service to players that promotes sustained engagement and a better all-round user experience.”
