TG Lab to Integrate Xtremepush CRM Solution Across Platform

TG Lab has partnered with Xtremepush to incorporate its AI-driven CRM and loyalty marketing technology into its omnichannel iGaming platform, streamlining access for operators across global markets, with a focus on Latin America and Brazil.

Through this integration, TG Lab’s operator partners—including notable brands such as Stake, Betsson and Belgium’s Loterie Nationale—will gain access to Xtremepush’s unified solution, designed to enhance player engagement through real-time data, targeted messaging, and personalised promotional campaigns. The solution also includes gamification and free-to-play (FTP) experiences, as well as advanced customer segmentation powered by a real-time Customer Data Platform (CDP).

TG Lab provides a modular, full-stack platform encompassing player account management (PAM), payment solutions, and engagement tools. The addition of Xtremepush’s technology is intended to offer operators enhanced capabilities for delivering personalised player experiences across multiple channels.

This collaboration follows Xtremepush’s existing partnerships with operators in the region, including Superbet, Betsul, Vibra Gaming and NGX. The latest agreement reinforces its growing role in delivering scalable engagement strategies for iGaming businesses in regulated and emerging markets.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said: “We are delighted to partner with TG Lab to elevate their customer experience, including for operators in LatAm. Our player engagement solution, which is proven to enhance gaming platforms, will empower them to deliver exceptional customer satisfaction through localised, personalised and timely interactions.”

Dainius Narmontas, COO at TG Lab, said: “TG Lab is committed to helping our partners achieve rapid growth and success. By partnering with Xtremepush, we gain access to a powerful suite of player engagement tools that will enable us to deliver exceptional experiences. This partnership will allow us to significantly enhance our acquisition and retention strategies, benefiting both TG Lab and our valued partners.”