In today’s hyper competitive iGaming landscape, customer retention isn’t just about better bonuses or shinier game lobbies — it’s about understanding every step your players take and how to optimise it for maximum impact.
In this follow up to our recent Virtual RoundTable on the same topic, our panel of top industry operators breaks down how customer journey mapping is reshaping the future of CRM, player engagement, and profit potential.
Whether you’re involved in shaping product, technology, or growth strategy, this magazine will arm you with actionable strategies to drive real growth — from the first touch to long-term loyalty.
