VeliTech, the B2B technology division of Veli Group, has appointed Mats Lundin as Chief Sales Officer. He joins with more than a decade of commercial leadership experience in the igaming sector, tasked with driving the company’s global sales strategy as it expands across regulated markets.
Lundin’s background spans both B2B and B2C, with expertise in provider and operator relationships, regulatory frameworks and market growth strategies. At VeliTech, he will focus on expanding delivery of the company’s igaming solutions, which cover player account management, CRM, payments, content aggregation and game development.
The appointment supports VeliTech’s aim to scale its operations internationally, with its platforms already in use across European and African markets.
“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.
“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”
Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion
“What drew me to VeliTech is their unique position in the market,” said Lundin.
“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”
