VivaBet has expanded its online casino portfolio in Romania through a new agreement with ICONIC21, integrating more than 15 live casino titles into its regulated igaming platform. The partnership adds ICONIC21’s live studio content to VivaBet’s existing casino offering, as the operator continues to develop its position within Romania’s licensed online gambling market.
VivaBet operates under Romanian regulation and has focused on building a broad casino and sportsbook portfolio tailored to local demand. The integration of ICONIC21’s live igaming titles includes games such as Gravity Blackjack, Gravity Roulette and multiple Baccarat variants, all streamed from dedicated studio environments and designed for real-time play.
ICONIC21’s Gravity Series incorporates multiplier mechanics layered onto traditional table game formats, reflecting a broader trend within the igaming sector toward enhanced live casino formats that combine established gameplay structures with variable payout features. The supplier stated that the rollout in Romania forms part of its wider expansion across regulated European jurisdictions, with the VivaBet integration providing additional distribution for its live casino portfolio.
The agreement extends ICONIC21’s footprint in the European igaming market while enabling VivaBet to diversify its live content catalogue as competition among Romanian online casino operators continues to intensify.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
