William Hill has launched its Racing Bet Builder, a new product that allows customers in the UK and Ireland to combine multiple selections from the same race into a single customised wager. The feature expands betting options on horse racing, enabling users to build personalised bets across a variety of markets within one event.
The product forms part of William Hill’s “Racing from a new angle” proposition and includes options such as top-three finishes, head-to-head outcomes, exact finishing positions, betting without specified runners and winning-distance selections. The company said the feature is designed to offer more flexibility and a more interactive betting experience for racing customers.
William Hill stated that the launch reflects continued investment in racing-focused product development and its commitment to broadening the range of tools available to bettors in the UK and Irish igaming markets.
Mark Howarth, William Hill’s Director of Racing, commented on the launch: “Our customers have been asking for more customisable ways to bet on racing, and we’re delighted to deliver this fantastic product.”
“Racing Bet Builder unlocks a whole new world of possibilities for our bettors and fits perfectly with our ‘Racing from a new angle’ campaign. Whether you’re backing a favourite to win comfortably, predicting how rivals will perform against each other, or combining multiple race outcomes into a single bet, the possibilities are near endless! It’s intuitive, fun, and designed to bring fans closer to the sport they love.”
