Mexican igaming operator Winpot has announced the appointment of television personality and sports broadcaster Miroslava Montemayor as its newest brand ambassador. The move is part of Winpot’s wider marketing strategy aimed at reinforcing its presence in the Mexican online casino and sports betting market.
Montemayor began her career in 2014 with TV Azteca Noreste, covering key sporting events including the 2015 Pro Bowl and Super Bowl XLIX. She later joined ESPN, presenting on NFL Live and hosting the talk show Los Capitanes. In 2017, she became anchor of the Spanish-language SportsCenter and hosted Otra Ronda on ESPN2 Mexico. She currently presents Champions League and Premier League coverage for TNT Sports Mexico.
As part of her new role, Montemayor will support various Winpot promotional activities across TV and digital channels. She will feature in a new campaign launching in August, promoting Winpot’s emphasis on competitive sports betting odds.
Winpot operates on the Wiztech platform and provides a range of igaming content tailored to Mexican players, including online slots, table games, live dealer content and sports betting. The platform also supports localised payment options and promotional offers.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
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