Winpot, one of Mexico’s leading online casino and sportsbook operators, has entered into a partnership with engagement solutions provider InsightPlay to strengthen its acquisition and retention strategy.
The collaboration will see Winpot integrate InsightPlay’s AI-driven voice and text agents, designed to help iGaming operators enhance customer interaction through personalised and automated engagement. By deploying these tools, Winpot aims to increase player lifetime value while improving efficiency and unlocking new revenue opportunities.
InsightPlay’s technology enables operators to manage acquisition, reactivation and retention at scale within a secure data framework, offering real-time, hyper-personalised outreach to players.
Winpot operates on the Wiztech platform and has established itself as a key brand in Mexico’s competitive iGaming market, focusing on sign-up processes, bonuses, payments, games, odds and customer support as part of its wider player experience strategy.
Yoni Sidi, CEO of Winpot, said: “Being able to communicate with players and engage with them in an authentic way is critical to building strong relationships that ultimately lead to them joining our brand and staying with us.
“In InsightPlay, we have a partner that is focused solely on using industry experience and the latest AI technologies to create a platform and tools that allow us to do just that and at the scale required to really drive growth in a highly competitive market like Mexico.
“The team is excited to really get to grips with what InsightPlay offers so that we can continue to deliver standout experiences to players.”
Javier Troncoso, CEO of InsightPlay, added: “Partnering with Winpot is an exciting step for InsightPlay.ai as we continue to scale across Mexico and Latin America.
“What makes this collaboration stand out is the way our teams are working closely together to bring innovation into the market. We’re confident this partnership will create long-term value for players and strengthen Winpot’s leadership position in Mexico.”
