WSF Odds, the specialist B2B provider of football player, team and match performance betting markets, has announced a new partnership with BVGroup, with the agreement initially focused on enhancing the football sportsbook offering of its flagship brand, BetVictor.
As part of the collaboration, BetVictor will integrate WSF Odds’ pre-match and in-play football prop markets, starting with player, team and match-level props. The partnership strengthens BetVictor’s football betting portfolio by expanding the availability of performance-focused markets during live matches.
BVGroup is a UK-led online gambling operator and B2B technology provider, operating a portfolio of consumer and platform brands. At the core of the group sits BetVictor, one of the industry’s most historic and prestigious sportsbook brands, recognised for its long-standing presence in regulated markets and its commitment to product quality.
By selecting WSF Odds as a specialist supplier, BVGroup is reinforcing BetVictor’s football proposition by combining brand heritage with modern, data-driven prop betting markets.
Sam Hill, Sales Director at WSF Odds, said: “Launching our prop markets with BetVictor is particularly meaningful given the brand’s history and reputation. We’re pleased to support BVGroup with specialist football markets that add depth to the sportsbook experience.”
Richard Garman, Sportsbook Commercial Director at BVGroup, added: “This partnership supports our ongoing work to evolve BetVictor’s football proposition. WSF Odds brings specialist pre-match and live prop markets that complement our existing sportsbook experience.”
The agreement reflects WSF Odds’ strategy of working with established operator groups to enhance flagship sportsbook brands through specialised football markets.
