WSF Odds, the first B2B supplier fully specialised in player and team performance betting markets, has entered a strategic partnership with Fortuna Entertainment Group (FEG), the largest betting and gaming operator in Central and Eastern Europe.
Under the agreement, WSF Odds’ player props, team/match props, and goalscorer markets will be integrated into Fortuna, the Group’s flagship sportsbook brand. This partnership marks an important step in WSF Odds’ expansion strategy, strengthening its presence in Eastern Europe and aligning with its philosophy of working prevalently with leading operators in each country. By adding WSF Odds’ extensive football performance markets, Fortuna will enhance its live and pre-match offering, allowing customers to engage with every action of the game — from passes and shots to fouls and cards — transforming football into a continuous, data-driven betting experience.
Sam Hill, Sales Director of WSF Odds, commented: “Partnering with Fortuna Entertainment Group represents a milestone for us. FEG operates some of the most trusted and recognised brands in Europe, and integrating our products into their Fortuna sportsbook demonstrates both the scalability and reliability of our solution. We’re proud that our technology, combining the speed of AI with the precision of human trading, will help elevate their in-play experience and reinforce their leadership across the region.”
Dieter John, Group CEO for FEG added: “Working with WSF Odds allows us to expand our performance-based football offering with a level of depth and accuracy that fits our commitment to quality and innovation. Their specialised approach and easy integration are a great addition to our sportsbook and our long-term product strategy.”
The collaboration enables FEGto access WSF Odds’ widest coverage of over 70 football competitions, along with fast, reliable integration and sharp pricing designed for both engagement and scalability. For WSF Odds, the deal underlines its role as the go-to provider for advanced football performance betting, partnering with tier-one operators to redefine how fans interact with the game.
