Xtremepush Partners with Amelco to Expand US Market Reach

Xtremepush, a provider of AI-powered CRM and loyalty marketing solutions, has announced a new agreement with Amelco, integrating its real-time customer engagement platform into Amelco’s modular sports betting solution.

Through this partnership, Amelco’s operator partners will have access to Xtremepush’s platform, enabling them to offer hyper-personalized messaging, automated campaigns, and AI-driven retention strategies to their customers.

The agreement marks a significant step in Xtremepush’s expansion in the US market, where the company already works with major industry players. Amelco has made notable strides in the US, securing multiple state licenses and forming partnerships with key operators utilizing its tailored sportsbook solutions.

This collaboration further solidifies Xtremepush’s position as a key partner for gaming businesses in the Americas, complementing its existing partnerships with Superbet, Betsul, Vibra Gaming, NGX, and Senna Sport.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said: “It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market. This agreement will empower Amelco’s operator partners to deliver engagement, gamification and AI tools through a seamless ‘plug and play’ functionality that increases conversion rates and offers proven results.”

Brandon Walker, Business Development Manager at Amelco, said: “We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement. We’re excited to partner with them as we continue to roll out our sportsbook solution in more North American markets, leveraging their customer platform to boost personalised messaging capabilities for operators.”