A group of experienced iGaming professionals has launched YourTopCasino, a new UK-focused affiliate platform aimed at supporting safer and more informed player decision-making in the online casino sector.
The leadership team behind the brand includes Chris Prentice and industry veterans with a collective background spanning over three decades. Their prior roles at companies such as Grace Media, ActiveWin, and Betable Group reflect a broad skill set in marketing, user retention, and digital design, which now informs the affiliate’s strategic positioning.
YourTopCasino enters the UK market with an emphasis on responsible gambling. Each online casino review includes specific assessments of player protection tools such as session limits, deposit limits, time-out features, and self-exclusion functionalities. In addition, the site offers educational content and resources to promote responsible play.
As the UK iGaming landscape continues to adjust to regulatory developments, the launch of YourTopCasino reflects a growing trend among affiliates to prioritise transparency and user wellbeing. With a content-driven, player-first approach, the platform seeks to establish itself as a trusted guide for users navigating the regulated online casino market.
“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”
